Frustrated by the fragmented scene of modern Morocco poetry, Moroccan poet and critic Muḥammad Bennīs pens the Bayān al-Kitāba in 1981 (“Manifesto of Writing”). The manifesto, which was published in Al-Thaqafa al-Jadida, a journal Bennīs co-founded in 1974, set forth a new concept of writing steeped in Morocco’s visual culture. Throughout the Bayān, Bennīs calls for the renewal of poetry that is tied to a renewal of ways of seeing. This, he asserts, entails a critical attention to the work of both poetry and criticism, a point which the manifesto addresses as a sore subject and a challenge at the time for Moroccan poetry and poetics. He offers his own pathway, one that meanders through the visuals of the page, the Moroccan script, and the poetic image in order to recharge the body of the poem, and of the poet and reader. Through his attention to both the metaphorical and physical body, Bennīs recalls implicitly and explicitly a sedimented Andalusī poetics that had also marked the body’s importance and poetry’s transformative capacity through its turn to the language of the visual.